Managing Leads

You can tailor the information in this article for use on your website.

The main thing that drives business is sales leads. The Internet has spawned an automatic lead generator that never sleeps, 24 hours a day, 7 days a week. However, most businesses only use their website as a company brochure. Moreover, gathered leads from websites have to be transferred to another lead management system. Liferro however, offers seamless and deep lead capture and management.


Of course, the first thing you must have on your site is something to entice users to give their information, - a contest, offering, sale, newsletter, etc. Due to challenging security concerns, your site should also be designed as secure as possible. To accomplish this, you need a Secure Socket Layer (SSL) certificate from providers like: (Network Solutions, GeoTrust, Entrust, Thawte). This SSL gives users peace of mind because their data is transmitted in a secure manner from point-to-point.

After you set up security and have written enticing copy, you need an input form to collect the data. Initially, gather as little information as possible. Visitors abhor long forms, so try to gather only the information you need to contact the visitor. In Liferro you can specify when the visitor clicks submit the type of lead, the next step, and who the lead should be assigned. Once the information is posted to Liferro, you get a better understanding of the source of your lead, the characteristics and most importantly, a step by step analysis of securing the lead as a customer.


The captured lead from the Internet is now a part of your Contact Management, E-mail, Campaign and Survey systems in Liferro, automatically. Now, you can use the additional tools Liferro offers to turn the lead into a customer.